I just put up the content for my site donsimkovichpr.blogspot.com. I created this site to focus on my web solutions for entrepreneurs and small business owners -- and tying that in with article marketing.
Article marketing has two purposes today -- it's a PR function but it's also a solution function for the readers.
Position your articles so the reader can step away with knowing what's in it for them.
Stop by donsimkovichpr.blogspot.com.
I wrote an article this morning on stayed motivated for business success. I've had to find keys for staying motivated like knowing why you do the work you do and what you want to achieve. The more intimately you know your reasons for why you do your work and the more you know what you want to achieve then the more likely you are to stay on the road to success. Of course, you need the skills and abilities, too, to make it happen.
For example, you might want to open a dry cleaning store but if you know nothing about dry cleaning and you don't take the time to learn then it's not going to pay off. Or, you might be highly motivated to play quarterback for the Denver Broncos. But if you lack the skills and aptitude to be a NFL QB, then that isn't the best career move for you.
Tying together your personal and professional background with a high degree of motivation is a marker for entrepreneurial success.
Click here to read the article excerpt on staying motivated.
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_If you're looking to start a business, then choosing the right type of business depends on several factors and a leading factor, in my opinion, is your background. Successful small business owners I have interviewed often start a business that is directly related to their personal or professional backgrounds.
I'll be writing more on this in the week ahead. Today, I saw this article in Entrepreneur.com titled Will 2012 be the year you start a business? The article is brief and touches on the passions of a few select individuals who want to earn money from their expertise--or interests.
During the past two years, I've interviewed two brothers who own a successful fabric importing business, a woman who makes a living from her horses, and a young entrepreneur who launched a successful food truck business in Orange County, California. A friend of mine owns a boutique public relations agency in Los Angeles and has been operating for over 20 years. In each case, and there are more, the individuals backgrounds played directly into the type of business they were able to launch successfully.
I'd like your opinion. What successful entrepreneurs do you know who have launched a business outside their area of expertise -- or personal interests? I'll be glad to weigh the variables into my premise that successful small business owners start a business related to what they know best.
I just added Melina Lettsome to my initial list of service providers. Melina helps small businesses around Los Angeles recover and maximize tax credits through the California Enterprise Zone. She sat down with me a few months ago and told me about her experiences and how she works with a variety of small business owners -- from restaurants to physicians. You can find her listed on the services page under the accounting heading.
I also did a write up on her on Examiner.com where I'm the Los Angeles Business News Examiner.
The Rose Parade is a major marketing event as well as worldwide television spectacle. The 2012 Rose Parade takes place on January 2 because the parade is not allowed to occur on a Sunday in Pasadena -- an original tenet established by the Tournament of Roses Association. While the parade does positively impact many local small businesses around Pasadena, it's also a venue for corporate sponsors like Honda, XBox, and Trader Joe's, more of a regional retail outlet. Here's a link to a slideshow of floats lining up outside the Rose Bowl the evening before heading to the starting positions.