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Written content is the heart of business communication and reflects the company's culture. Word choices guide potential customers from the beginning, middle, and to the end of your offer or company story.
Clients who approach me to write their websites, blogs, or bios often ask, "What is your style?"
I then ask them a number of questions to identify their overall voice or tone, their purpose for the copy, and the needs of the target audience. The last point is perhaps the most important.
1. Write for the Audience
The needs of the audience and how you brand yourself as a consultant or owner of a multi-person operation helps determine the style.
What is the major need, desire, or problem you want to address for your audience?
Are they technical or lifestyle oriented? Even if they're technical you may still use humor and anecdotes to connect.
2. Your Purpose in Writing
There are various outlets for writing online. Your website, a blog, social media posts, and online article directories provide places to distribute your content.
You may have one purpose in writing your About Us page for your website and a completely different purpose in writing a 500 word article showing in a humorous way how you solved a client's problem and what you learned.
3. Finding Your Voice
Your "voice" or tone of the written words determines your style as well. I've worked with a commercial property company han-
dling properties portfolios worth hundreds of millions of dollars and I've written brief, personal anecdotes for companies.
You want readers to have confidence in your abilities to meet their needs.
Your style makes writing entertaining and establishes your personal and corporate brand.
Click here for Don's copywriting website, call 818-667-1789 or email firstname.lastname@example.org.