| || |
Companies that find competitive advantages and use them well run profitable businesses and can generate effective word-of-mouth marketing.
Utah-based Winder Farms delivers organic groceries to homes and is expanding a route in Orange County, California.
CEO Mike Dutton told me careful scheduling, pricing, and the right use of technology allows his company to succeed and prosper where past home grocery delivery companies have failed.
Competitive Advantages over Vons, Sprouts, and Local Farmers Markets
"We can go from the farm to the doorstep in 36 hours. Delivery trucks take produce from the farmer right to the people," said CEO Mike Dutton.
"Customers are busy and they care about what they eat. They love the convenience of home delivery. They don't shop at Farmers Market week. We solve the problem. We also have high quality products.
"We often hear your bread is much fresher than what we get at the grocery store."
"Our deliveries are a lot less expensive. Grocery stores require high product limits and usually a $10 fee. Our delivery fee is just $ 1.99."
"We've been doing this for 133 years and were founded in 1880 as a milk delivery company and expanded to do additional products.
"We work directly with farmers beause we're the buyer and customers sign up for a weekly delivery on our route. We send a text reminder for their delivery or get notices if they change or skip delivery."
"Our trucks can deliver to 150 or more homes on any given night. We have one truck delivering to 100 homes so we drive down delivery costs."
Mike says Winder Farms is serving 6,000 customers and should reach 10,000 customers by the end of 2013.
"Depending on how successful we are, we'll add additional territories like the Inland empire, San Diego Country, and expand services in Los Angeles County."
Click here to read another article on Winder Farms and the overall organic food industry.