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Professional consultants who help businesses with long-range planning, accounting and finances, and goal setting can package knowledge to win more clients, build credibility, and even create a secondary source of income.
Well-written content positions the consultant as an expert and provides value that prospective clients can take away.
A consultant should have on the main website content about her particular services and what she does to help clients. Examples might be, “Empowering Leaders” or “Achieve Your Dreams” or compelling titles that show the result and benefits of the consulting work.
Supporting copy and online articles can offer specific details of precisely what is achieved.
And having measurable results is helpful, too.
A consultant can evaluate current written content by asking these questions:
Does the wording seem too generic and industry-speak?
Is the benefit of the consulting service shown clearly to the web site visitor in a matter of seconds?
Is my expertise clear and relevant?
This is some of the process I engage in when I write copy for my clients. Click here on writing services page for more information.