For some of us, focusing on our goals and what we need to do to run our small business is easier than for others. Or, I should say, for some of you focusing on your goals to run your business may be easier than for me.
Okay, I confess that being a "generalist" is not the easiest category to embrace. My interests vary and my knowledge base is like a sheet of ice on a western Pennsylvania road in early winter--it shines, covers a lot of ground, but it's not very deep.
So how do I focus? I keep in mind what I do well and that's help specialists tell stories about themselves, their companies, and how they benefit others. There are principles that transcend industries and businesses and I grasp those.
The other challenge I have in focusing is a personal one--and it's tough to convey since I usually talk about it "between the lines." I have a "robust" family with constant demands where my time is rarely my own. I get pulled off target and thrown into controversies and demands with threatening actions (fortunately, my wife and I have a great relationship so it's not her) and I have to keep coming back to my focus. One question that helps me is, "What's the single most important task I can complete today?"
It also helps set my expectations. Focus each day--before you start your day, during your day, and take time to reflect at the end of the day.
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