July is not just another month. It marks both the second half of the calendar year, the start of the third quarter 2014, and for some companies it may be the beginning of their fiscal year.
Use this evaluation to gauge the health of your business for the rest of 2014.
Are your books in order and you do have a regular way of balancing income and expenses?
Are you using the financial data to make future business decisions like finding one product or service line sells more than another. Is that line seasonal or does it have a promising future?
Are projects being turned around in a timely manner? For someone like me who provides content marketing services, I have to turn around a writing project in a timely manner as though I were manufacturing a product or building a house.
I've been writing articles and blog posts recently for a trade association focused on automation and the focus has been showing how automation improves output and quality for companies.
Marketing and Sales
Where are your recent customers or clients coming from? Retail outlets may adjust the use of social media or coupons while service firms may gauge the strength of customer referrals.
Is the promise of the company being communicated properly and sold to the customer with integrity?
What areas of the marketing and sales processes are working well and what other parts might need incremental change or an overhaul?
Are your customers re-ordering and have any complaints gone unanswered? Business is about solving a problem or meeting a need. Have the needs been adequately met and does your client or customer feel more prepared or well-served and ready to face the next obstacle or pursue the next dream?
This checklist offers general categories but I trust they are useful for evaluating the current state of your operation.
Running a Small Business.net is owned by Don Simkovich, an entrepreneur who consults with companies on content and provides an array of copywriting services.
To be interviewed or for quotes on copy, please contact Don at 818-667-1789 or via email at email@example.com.