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My View on Copy
Writing effective copy is more than stringing nice-sounding words together.
Words must capture corporate goals and client-customer needs creating three tasks for the writer:
A company's goals and the needs of the target audience shape the message.
The voice reflects the dreams and brand promise of the business or nonprofit organization.
The purpose for the company's existence should match the client/customer needs, wants, and desires.
And the promise must appeal strongly enough to generate action on the part of the target audience.
My background in creative pursuits and managerial leadership, gives me a unique understanding of how to accomplish this mission.
Companies speak with different voices.
I don't just hear what you have to say and write it down, I listen to who you are.
Click here to visit my Writing Services page.
Bio sample -- partial
Dexter Rivers, Chief Operating Officer
While stationed in Afghanistan, Dexter welcomed the opportunity to drink a cup of coffee and escape the harsh desert climate. The aroma of the roasted beans and the camaraderie of a gathering place gave him a daily boost.
When his own entrepreneurial spirit urged him to launch a business, he wanted it to revolve around coffee. He sees this industry as service to others, just like serving his country.
Click here to read the full bio on the Redtop website
Home page sample copy
iPermit Eraters -- Founded on Care, Built on Capability
HVAC professionals use our all-in-one duct testing and permit service for a peace-of- mind solution.
On a job, moments matter. Delays cost time, increase the likelihood of errors, and threaten customer satisfaction.
We keep you focused on what you do best. We handle the details of critical paperwork so you and your office staff can care for your customers.
Leverage our experience and knowledge spanning more than 30 years throughout Los Angeles County, Orange County, the Bay Area, Sacramento County and all counties of California.
Click here to read the home page and complete website along
About Us page sample copy -- partial
Formula One Mobile Auto Detailing is passionate that your car, SUV, RV, or motorcycle receives professional attention at competitive rates.
Chris Davison, founder and owner, was recently interviewed and asked to share his views on the importance of mobile detailing.
"Our cars or vehicles we drive reflect our tastes and show others a little bit about ourselves," said Chris, a Marine Corps veteran. "Personally, I like being mobile and demonstrating how I can meet a customer's needs.
"When it comes to cars driven everyday or vehicles purchased as collector items, I gain satisfaction from knowing I can take a scratched and dusty vehicle and make it aesthetically pleasing."
Formula One believes excellent service and using products for lasting results are a normal part of doing business.
Our desire is to earn your trust so you become more than a customer – you become a fan.
Click here to read the Formula 1 website
Corporate Mission Statement for Commercial Property Broker
The best way to maximize profits over the long-term is to not make them the primary goal of the business. Rather, long-term profits are the result of having a deeper business purpose - service to others, creating greater opportunities, satisfying clients, ensuring team member happiness and supporting our communities.
Click here to read full mission statement and client philosophy